The New York Toy Fair never fails to deliver, and this year was no exception. As one of the biggest events in the industry, it’s always an incredible opportunity to showcase our latest blind bags, collectibles, and impulse items while connecting with fellow collectors, retailers, and industry professionals. This year, our booth was packed with excitement, and we couldn’t be happier with the response to our newest releases.

Exciting Reveals & Collector Favorites

From the moment the show opened, we knew we had something special in store. We unveiled brand-new blind bag collections featuring some of the most beloved franchises, and the reaction from attendees was incredible. Seeing the enthusiasm from collectors and retailers as they explored our latest figures reaffirmed why we’re so passionate about what we do.

Attendees were excited to see the intricate details and unique designs, and we had great discussions about how these new releases will fit into collections and retail displays. We always strive to make collectibles that spark joy, and this year’s Toy Fair made it clear that fans are as eager as ever for fresh and exciting releases.

Meaningful Connections & Industry Insights

Beyond the product reveals, Toy Fair is a chance to connect with the people who make this industry so dynamic. We had valuable conversations with buyers, industry veterans, and passionate collectors who shared their insights on emerging trends and what excites them most about the future of collectibles.

This year, nostalgia continues to be a driving force in the industry, with classic franchises holding strong alongside newer properties that are making a big impact. We’re also seeing a growing appreciation for high-quality, display-worthy collectibles that bring beloved characters to life in new ways. These insights are what fuel our creativity and keep us pushing the boundaries of what’s possible in the world of blind bags and collectibles.

Looking Ahead

With the energy and excitement from Toy Fair still fresh, we’re more motivated than ever to bring fans even more amazing collectibles in the months ahead. If you didn’t get a chance to visit our booth, stay tuned—there’s plenty more on the horizon, and we can’t wait to share what’s next.

Check out some photos we took from the show below!

A huge thank you to everyone who stopped by, shared their enthusiasm, and made this year’s Toy Fair such a success. We’re already looking forward to next year!

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